We recognize the importance of rewarding our most faithful patrons and are experts at finding the right enticements to keep the players in the game. Our Casino loyalty programs typically provide a membership card that is swiped at all transactions such as casino games, restaurants, stores, hotel stays, gift store, etc. The programs use this interact data, for example, what games they play or what type of slot machines they usually prefer, including demographics to structure offers and rewards. We use this behavior-tracking technology to distribute generous benefits while maintaining a profit margin in the customer relationship. This dropping rates while using reward value help our guests to take advantage of deals. Also this lets us understand consumer behavior and offer what they actually want.
